Mobile app marketing that grows installs and keeps users coming back
Grow installs and retention for your app: App Store optimization, paid user acquisition and lifecycle messaging — from a team that markets its own apps.
Mobile & App Marketing at a glance
Flowmatix provides mobile & app marketing for businesses in Clients worldwide, from our base in Toronto, Canada. App Store optimization and user acquisition.
- Provider
- Flowmatix — digital studio in Toronto, Canada
- Serves
- Clients worldwide, from our base in Toronto, Canada
- Includes
- App Store and Google Play optimization; Paid user acquisition campaigns; Onboarding and retention flows
- Typical timeline
- Ongoing · 6-month minimum
- Pricing
- Personalised quote in about 3 minutes, then a fixed-price written proposal
- Ownership
- You own the code, content, accounts and data
- Last updated
- October 17, 2026
From our own work: We built this website's search architecture ourselves: 250 indexable pages with structured data, local service-area pages, an llms.txt file for AI assistants, and analytics that only run with consent. See Flowmatix at a glance.
Get found in the stores
Many people find apps by searching the App Store or Google Play, and a listing has a few seconds to convince them. App store optimisation works on the elements that decide whether you appear and whether people tap install: the title, subtitle and keywords, the description, screenshots and preview video, and how you handle ratings and reviews. Listings are localised for each market you target, since a translated description alone rarely matches how people search in another language.
Changes are tested where the stores allow it, so decisions rest on what users respond to rather than on taste.
Paid acquisition that pays back
Paid user acquisition runs on the networks that suit your audience, such as search ads inside the App Store, Google App campaigns and social platforms like Meta. The goal is not cheap installs; it is users who stay and spend. That requires attribution set up correctly from day one, so each campaign is judged on retention and revenue rather than downloads. Spend scales only when a campaign's users show they are worth acquiring.
Privacy controls on mobile platforms limit how precisely installs can be traced to ads, so reporting explains how results are measured and where the numbers are estimates. Rating prompts are timed for moments when users have just had a good experience, within the limits each store sets.
Retention is where growth happens
An install is the start, not the finish. Plenty of users open an app once and never return. Onboarding flows are designed to show value in the first session, and push and in-app messages bring people back with something relevant rather than a generic reminder. Messaging respects user preferences and quiet hours, because a notification that annoys people is one step from an uninstall.
This service suits apps that already work well and have a clear audience. If reviews point to bugs or a confusing first experience, fixing the product comes before spending to acquire more users who will leave. In that case, the first recommendation will be product fixes, backed by review and usage data.
What's included
- App Store and Google Play optimization
- Paid user acquisition campaigns
- Onboarding and retention flows
- Push and in-app messaging
- Attribution setup and reporting
What it means for your business
Pipeline, not vanity metrics
Every program is measured against leads, revenue and cost per acquisition.
Full-funnel view
Website, media and automation planned together so nothing leaks.
Transparent reporting
Monthly reporting in plain English, with the data in accounts you own.
How we work
Discover
A short call to understand your business, customers and goals — then a fixed quote.
Design
We design around your brand and your customers, and you approve before we build.
Build & integrate
We develop, connect your tools and test on real devices.
Launch & grow
We go live, then keep improving through a monthly partnership — SEO, CRO, automation and AI.
Frequently asked questions
What is app store optimisation?
It is the work of improving your App Store and Google Play listings so they appear for relevant searches and persuade more people to install. It covers keywords, title, screenshots, video, description and ratings. It is ongoing, because competitors and store rankings keep changing.
Should we spend on ads before launch?
Usually not much. A small test budget around launch helps check messaging and store conversion, but larger spend makes sense only once onboarding and retention are proven. Paying to acquire users who leave after a day is the quickest way to waste a budget.
How much does it cost?
Every Mobile & App Marketing project is different, so we don't publish a price list. Answer a few questions in our quote builder and you'll get a personalised plan and estimate — compared with market prices and designed around your budget — in about 3 minutes.
Do I own what you build?
Yes. The code, content, accounts and data are yours. No lock-in — leave any time and we'll help you move.
Ready to see what your project costs?
Answer a few questions and get a personalised plan, a comparison with typical market prices, and a clear next step. No obligation, no sales pressure.