Digital design for web, app, email and social, built from one component kit

Screens first, built as a system

Digital design covers every surface a customer sees on a screen: your website, landing pages, app interfaces, emails, social posts and paid ads. The trouble is that these are often designed one at a time, so the button style on your site differs from the one in your newsletter and every new campaign starts from a blank canvas.

Our approach is to design a set of reusable components first, such as type scales, colour tokens, cards, buttons and image treatments, then assemble each asset from those parts. New landing pages and ad sets become faster to produce because most of the decisions are already made.

What you receive

Expect page and screen designs in Figma, responsive layouts for phone, tablet and desktop, email templates that hold up across common mail clients, social and ad templates sized for each platform, and a documented component library. Accessibility is considered from the start: colour contrast, focus states, readable type sizes and alternative text guidance.

If we are also building the site or app, design and development share the same tokens, so what you approve is what ships. If your own developers build it, the handoff includes specs, exported assets and notes on interactive states. Files are organised so your team can find any asset quickly.

When digital design is the right brief

It suits marketing teams that publish often and want consistency without bottlenecks, and companies refreshing several channels at once. It is less useful if your brand identity itself is unsettled. In that case, start with branding so the digital system has firm foundations, then move into screens.

It also helps when several agencies or freelancers contribute to your marketing. A shared component kit gives everyone the same starting point, so assets produced by different people still look like they came from one company. Expect a typical engagement to run two to six weeks, starting with the component system and the highest-traffic pages, then moving into email, social and ad templates once the foundations are approved. After that, new assets are mostly assembly work, which shortens turnaround for future campaigns.