Marketing automation in HubSpot or Klaviyo that follows up for you
Marketing automation that follows up faster than any team could — lead scoring, nurture sequences and sales handoff in HubSpot, Klaviyo, ActiveCampaign or your CRM.
Marketing Automation at a glance
Flowmatix provides marketing automation for businesses in Clients worldwide, from our base in Toronto, Canada. HubSpot, Klaviyo and CRM automation that nurtures leads.
- Provider
- Flowmatix — digital studio in Toronto, Canada
- Serves
- Clients worldwide, from our base in Toronto, Canada
- Includes
- Platform selection and setup; Lead scoring and segmentation; Nurture and lifecycle workflows
- Typical timeline
- Ongoing · 6-month minimum
- Pricing
- Personalised quote in about 3 minutes, then a fixed-price written proposal
- Ownership
- You own the code, content, accounts and data
- Last updated
- October 17, 2026
From our own work: We built Nexora AI, a concept platform for AI agents that run business workflows, to show how agent-driven products should look and behave. Read the Nexora AI case study.
Follow-up that never forgets
Leads go cold fast. A form filled in on Friday evening that gets a reply on Tuesday may already have gone to a competitor. Marketing automation responds straight away and keeps going: a confirmation, a helpful resource, a reminder, a check-in, each timed and triggered by what the person does. Text messages can be included where customers have opted in.
Your team steps in when a conversation is worth having, and every contact gets consistent follow-up whether you are busy or not. Sequences also pause automatically when someone books a call or replies, so nobody receives a nurture email after they have already become a customer.
Scoring, segments and sales handoff
Setup starts with platform selection. HubSpot suits B2B and service businesses that want marketing and sales in one place. Klaviyo is built around e-commerce data. ActiveCampaign sits between the two, and sometimes the CRM you already have is enough. Nothing is chosen until your sales process and data are mapped. Existing contact data is cleaned and de-duplicated before it is imported.
Contacts are then segmented by interest, behaviour and stage, and lead scoring adds points for actions that signal intent, such as visiting the pricing page or opening several emails. Nurture and lifecycle workflows send relevant messages to each segment. When a lead reaches the threshold, sales gets an alert with the full history, so the first call starts informed.
Measuring what automation earns
Attribution and reporting show which workflows produce meetings, sales and repeat purchases, so weak sequences get rewritten and strong ones get extended. Workflows are reviewed regularly, because messages that made sense a year ago can quietly go stale. Every workflow is documented with a simple diagram, so your team can see what each contact will receive and when.
It suits businesses with a steady flow of leads or customers and a sales process that repeats. If you only get a few enquiries a month, personal follow-up may serve you better, starting with a simple automated reply. Automation can grow with you once volumes justify it.
What's included
- Platform selection and setup
- Lead scoring and segmentation
- Nurture and lifecycle workflows
- Sales handoff and alerts
- Attribution and reporting
What it means for your business
Pipeline, not vanity metrics
Every program is measured against leads, revenue and cost per acquisition.
Full-funnel view
Website, media and automation planned together so nothing leaks.
Transparent reporting
Monthly reporting in plain English, with the data in accounts you own.
How we work
Discover
A short call to understand your business, customers and goals — then a fixed quote.
Design
We design around your brand and your customers, and you approve before we build.
Build & integrate
We develop, connect your tools and test on real devices.
Launch & grow
We go live, then keep improving through a monthly partnership — SEO, CRO, automation and AI.
Frequently asked questions
What is the difference between marketing automation and email marketing?
Email marketing covers the newsletters and campaigns you send to your list. Marketing automation reacts to individual behaviour: it scores leads, moves contacts between segments, alerts sales and triggers messages across email, text and your CRM based on what each person does.
Will automated emails feel impersonal?
Not if they are written well. Messages use the contact's name and context, reflect what they actually looked at and come from a real person on your team. The aim is a helpful message at the right time, which reads as attentive rather than automated.
How much does it cost?
Every Marketing Automation project is different, so we don't publish a price list. Answer a few questions in our quote builder and you'll get a personalised plan and estimate — compared with market prices and designed around your budget — in about 3 minutes.
Do I own what you build?
Yes. The code, content, accounts and data are yours. No lock-in — leave any time and we'll help you move.
Related reading
Works well with
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